Manufacturer / Distributor

Manufacturers and distributors can use the ShelfLey service to obtain data about the movement of their products from a retail shelf. Movement information is usually obtained based on the invoicing and goods receipt documents. However, this information is usually based on the salesperson or retailer's discretion of when to place an order to when to accept a new batch of goods. A product movement information is more precise, i.e. how many products were sold on Monday as compared to how many products were sold on Tuesday.

Why movement information is important?

Understanding product movement information has a number of advantages. Here are a few:

Demand forecasting

The most useful aspect of product movement information is to derive demand forecasting. Demand forecasting is important for a manufacturer or distributor so that production volumes and storage requirements can be made stable.

Sales team audit

Ensuring your sales team is effective by capturing the data of when they are able to place products on the shelf. Most sales teams are able to get products to the retailer through distributors however placement on the shelf is not visible to a manufacturer. Using ShelfLey service, you will be able to check the effectiveness of the sales team.

Visual Appeal of the retail shelf

As a manufacturer you will be concerned about how your products are displayed in front of the end customer. The shelf visual is an important aspect that will affect a customer to pick up the product from a supermarket shelf. ShelfLey service will provide information regarding how the product is placed on the shelf with images. If you have planograms, or standardised layout of how to arrange the supermarket shelf, ShelfLey will be able to provide information if these planograms have been maintained.